The Tan FX franchise model is a true turn-key tanning salon franchise. After a decade of experience we know the market. We’ve nailed the branding, systems, buying strategies, and support structures. Tan FX has taken this knowledge and formed it into a franchise business, allowing the franchisee to be as involved as they want. We can assist with the financing, the build out, the training, then hand the keys to the owner the day the studio opens.
In the late 1970s the indoor tanning industry was labeled a fad—something that would peak and fade in a few years. Thirty years later, the North America indoor tanning industry is generating $6 billion annually through the provision of controlled tanning sessions and provides relaxation to more than 30 million people. Over the last few years we’ve seen continued growth in the tanning industry, which has ushered in more technological advancements; from equipment manufacturers to more customers who see the benefits from responsible tanning.
Tan FX knows that people don’t come to our salons just to tan. They come for the experience, and our brand is that experience. Over the years Tan FX has made huge investments in branding, and the investments have paid off. Our logo, advertising, marketing materials, marketing calendar, store designs, products, beds, and service are all a part of our brand, and they are exceptional. Every salon and studio we select for a franchise meets our high branding strategy. We’ve carefully crafted Tan FX so that our branding entices customers to come in and come back.
Tanning is a science, and so is running a tanning studio. The Tan FX system empowers our franchisees to run their tanning studios in the most efficient way possible. The system structures the store management to focus on maximizing revenue per session, a key metric to our studio’s success. By using our system and software, franchisees know what services should be making them the most money, based on the time of day, and even down to the very bed. This unprecedented system is our “secret sauce”. Our franchise royalty is also unique. We don’t take a percentage of the total revenue, but only a fixed fee per bed. That means that when you follow the system and excel, all of the upside is 100% yours.
One of the major reasons to buy a franchise is to leverage the buying power of the system. Unfortunately, many franchises leverage their buying power to get a discount, and then mark up the products so that they can make more money off the franchisees. Not Tan FX. We selected our tanning beds and products because they are the best, and then we have worked for over a decade to get the best pricing possible. We pass that directly to our franchisees.
Tan FX takes supporting our franchisees very seriously. From day one we help our franchisees pick the best locations, help find any needed financing, we handle the studio design and build out, and that is just the beginning. The Tan FX support staff are dedicated to making sure our studios are as successful as possible. We train the key personnel and make sure that all new personnel are also properly trained. We produce all the needed marketing materials and provide a marketing calendar for franchisees so that you know what to market and when.
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Owning Tan FX franchises could be a very good investment. Our dedication to our market, brand, systems, buying strategy and support has created an extremely healthy franchise system. We would love to talk to you more and set up a time for you to talk to our franchisees.
If you want to take advantage of the Tan FX franchise opportunity, NOW is the time. Far too often we see new franchisees realize they want to own a Tax FX franchise in the winter, only to open just in time for the summer. Although many of our customers still use our tanning studios during the summer, it’s obvious that our studios are busier in the fall, winter, and spring months.
If you’re serious about starting a salon or studio business, buy a Tan FX franchise now. Give us the time to build out your store, train your team, and have you ready to go when the seasons change. It’s time to make a career out of what you love with Tan FX.
